This is a loaded question!
Adwords can be used for so many things! Here are some questions to ask yourself?
Do you know your keywords that convert to customers?
If not Adwords can help identify them!
Can you afford to invest in research to learn what works best on your website?
If yes Adwords can help!
Are you trying to brand a product or image?
If yes Adwords can help.
Are you aware of what page layout converts best for your product?
If not Adwords can help.
Do you think if you had tons of traffic to your website you would have more sales or calls?
Adwords is a good test for this.
Food for thought…
The Internet has revolutionized the way individuals do business. As a result new ways to advertise a product or service are available.
I am certified by Google as an Adwords Professional. I take the set up of Adwords seriously, and believe that managing Adwords, when done right, will show a return on investment quickly! Or it will show that it is NOT a good investment.
I developed a course called Business Web Basics. It is designed to help a business owner get the best results from their Adwords with out learning how to manage Adwords!
This course is for people who want to learn how to work with and manage employees, vendors, or outsourced consultants.
If advertising is important to your business than consider investing some money on a Google Adwords campaign. Remember, you are in control of the amount of investment! I promise that you will learn what works and what does not. Develop your website goals and strategies. Then test, test, test and when your done test some more.