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Learning web strategies – Is your website Naughty or Nice

Simply where does your website fall?

When it comes to your website, extra attention should be paid to every detail to make sure it performs optimally and serves its purpose. Here are seven important items to observe to make sure your website performs well.

1) Naughty – Do not use splash pages…

Splash pages normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty pages with no real purpose, or content. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.  Say what you want on the page they land on!

2) Naughty – Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you could waste valuable website real estate. Instead, provide valuable content and weave relevant links into your content, and let your visitors feel that they want to buy instead of being pushed to buy. Use banner placements that accentuate your products in a tasteful way.

3) Nice – Have a simple and clear navigation

Provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.

4) Nice – Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”! Many visitors like to simply “go back”; unfortunately some websites do not allow this.

5) Naughty and Nice – Using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio playing on and on and on and on… you get it I am sure! If you add audio, make sure the user has control over it. Ideally the user will be able to click a “play” button if they want to hear the audio, and they will be able to adjust the volume.

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