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Google Adwords | what do those two words mean?

 

Explain Google Adwords, in simple terms. A question I am asked often!

Well Google is the largest Search Engine.

Adwords in short is the place where advertisers can place their ads via Google and their partners.

Google Adwords is a program where advertisers place ads and the goal is simple and sweet – bring in online consumers to the company website.

How does Google Adwords work?

Whenever an Internet user types in a keyword or key phrase in the Google search box, Google returns a page that responds to the keyword. This page has many elements but to stay specific to Adwords, when the page appears, sponsored links (ads) are highlighted in yellow at the top of the page and also ads are on the on the right side page.

Can anyone advertise on Google AdWords?

Yes. To have your ad shown is free. If an Internet user chooses to click on an ad – then the advertiser pays for that click.

Is Google AdWords expensive?

That is a matter of opinion. It is $5.00 to set up an account. Each keyword has a different cost. You can set your own budget.

Here is some interesting info…

Google started in 1998. At the time, the search engine world was dominated by big guns such Alta Vista, and Yahoo. But Google quickly rose in popularity. In such a short amount of time it has now become the leading search engine.

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