Yes you can and it is simple… you reduce load time through image, audio, and video optimization!
I live in the United States and even though more and more Internet users switch to broadband every year, a large portion of the web’s population is still running on a good old dialup connection. So… we can NOT count them out of the equation when designing your website, and a very major consideration we have to make for dialup users is the loading time of your website. Although I have a lickity split Internet connection I have still had clients whose website’s load time is slow even for myself.
The text on your website will be loaded in a very short time even on a dialup connection. I want to be clear that I mean actual “text” not a graphic that looks like text! The main cause of slow-loading sites is usually large images, audio files, or videos on your website, and it is very important to strike a delicate balance between using just enough of these features to attract your users and not to bog down the overall loading time of your site.
I truly suggest you simply go to great lengths and optimize every image, audio, and video file on your site to make sure it loads in the least time possible. How is this done? Hoe is it simple? Well…, every webmaster has access to software that handles these issues. So… if you have a full time webmaster and they do not have the software to fix these issues – buy them the software, why buy it – so if the webmaster leaves and the next one comes in they have it as they continue to ad to your site. Now, if you outsource for your webmaster, they should already have this kind of software. If for any reason they do not – I would question their abilities!
There are many FREE programs online that resize images. Search for Image Resizer better yet search for FREE Image Resizer. I suggest you start the search with PC or Mac depending on the type of computer you use. I like JPEG or PNG over GIF files, they all work BUT I have seen images compromised with GIF.
As far as audio files… this is a compression and bit rate factor. If you do not know about audio – have your Webmaster do this for you! I usually use 16 kps. I find the quality is just fine over the Internet.
Video files usually involve conversion to a format such as flash. I caution you on long flash files!!! Once the conversion is made the compression rates need to be set. Again unless this is something you are familiar with – let your Webmaster handle.
Once an image file, an audio file, or a video file is on your site. Be sure when you hover over the file you visually “see the name” this is a form of “labeling” your file AND “optimizing”, in the html code it is called ALT tags.